We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply. For more information see our Privacy Policy. Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. Some have now said this test may be the “final straw” and they will make the switch. The Guardian understands a number of large TikTokers have been approached by other short-form video platforms and offered lucrative deals for exclusive content. The alienation of these users comes at a tricky time for the platform. McGillivray said it was luck she had alternative revenue streams, but other big name creators have told Guardian Australia that the test poses a serious threat to their livelihoods this month, with scheduled brand collaborations now at risk. “Creators are not guinea pigs, we’re the people who provide the content and therefore the entire value of a platform … it does make you feel like it’s a platform that doesn’t value its creators as much as it should.”ĪBC News and Guardian Australia have also had sound removed on a number of TikTok videos. “It’s very disappointing,” McGillivray said. McGillivray’s only source of information has been through other, larger creators, with a direct line to workers at the company. She said this has been particularly stressful given that neither the creators or users received any warning from TikTok indicating the existence of the test or their participation in it. “It’s really confusing, because for a lot of my content I upload my own audio tracks, where I’ve paid for a licence from an external provider, so these aren’t even TikTok sounds … they’ve been flagged as violating TikTok’s community guidelines, but there isn’t even a place for me to respond to the ‘violation’ and provide my music licence,” McGillivray said. However, rather than just the background music being removed, entire audio tracks have been muted, including those used in videos for educational and news content.įor Mary McGillivray, a large Australian creator who makes art history content, this has meant approximately 57% of her back catalogue has been rendered unwatchable for a significant portion of her audience. For more than half of our community there will be no change to their experience and the test will not impact them,” a spokesperson for the platform said. While I can’t tell you where these brands source their music, I picked some matching music from our own royalty free music catalog.“While the test is under way, we expect that some of our users will not be able to access our full music and sounds library. I watched a great deal of TikTok ads (mostly by big brands like Apple or Nike) and listened carefully to their soundtracks. Hi, I’m Mik, one of TunePocket music composers. Note that the soundtrack must be properly licensed for commercial use to avoid your video removed from TikTok for copyright infringement. Learn how to use your own music on TikTok If the music in that library does not fit either your brand or the creative direction of your video, you will have to provide your own soundtrack. The brands access is now limited to royalty free music from TikTok’s commercial music library. TikTok has implemented a change that limits access to music and soundtracks that commercial brands can use in their videos and ads.Īs reported by Business Insider, the “verified businesses or organizations” can not any longer choose from a vast pool of popular music available to non-commercial TikTok users. Can I use any popular music as my TikTok ad soundtrack?
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